CASE STUDIES: Recess | COMPASS Family Center | MediaFLO USA

Case Study: MediaFLO USA

MediaFLO USA, a subsidiary of Qualcomm, launched FLO TV in 2007 which transmits live television content to mobile phones and was deployed first with Verizon Wireless as VCast Mobile TV. Since this premium service was conceptually new to consumers, MediaFLO faced a challenging situation both in educating and inciting excitement among mobile consumers. Rather than focus on the brand, Evolving Door Design (in partnership with JHG) launched a campaign that highlighted the excitement and convenience of live TV in your hand, anywhere and anytime.

MARKETING MATERIALS: Advertisements, Banners/Posters, Booth Design, Brochures, Credentials, Event Programs, Greeting Cards, HTML Emails, Invitations, Marketing Kits, Sales Sheets, PPT Presentations, Promo Cards, Style Guides, Taglines/Slogans, Website Design